The Dress - ATL / PR / Social Media
If you don't have any budget at all, best you have a big idea. This execution for a small charity with an even smaller budget started with an insight about the vacuous nature of most social media conversations and jumped into a an online debate that the internet was embroiled in. The result - global coverage for a cost of almost zero.
Coke
Global Integrated Digital Campaign
Coke was in real danger of losing relevance, cool and sales amongst younger consumers as the market place around them changed and smaller innovative brands gained traction.
How to fix this?
Take IRL consumption and marry it to off-line, gaming, music, AI and AR. This campaign was a partnership between Virtue offices in multiple terriorties from the US to Asia and was a huge success for the brand - Effectively repositioning them in the minds of younger consumers and helping them gain market share against their newer rivals.